2014 Opel Adam - New small Opel is called Adam

Until then known as Junior Opel, the new compact German brand's name was officially released via a video posted on Facebook: Adam Opel.

The choice of this name is probably a tribute to the founder of German carmaker Adam Opel. Using social networks too, Opel released a string of comics illustrating the decision process of the name on Facebook, as well as interactions also on Youtube, which shows that already wanted to reach young audiences even before its release.